While marketing trends are difficult to predict, taking a look at current technology and extrapolating can give investors an idea of what areas are going to heat up and what areas are going to cool off. Social networking will mostly continue to be an integral part of most marketing, and marketers would be advised to watch areas that cater to the baby boomers, who are once again becoming a very powerful consuming force.
Boomers
One of the market trends surfacing can be seen with baby boomers. While Gen Y had temporarily taken the forefront, with the boomer generation hitting the retirement plateau, there is tremendous growth opportunity to accommodate them. Some areas where this is seen is in the field of construction, where homes are being developed and constructed that are "senior accessible."
Tech
Tech continues to be a strong factor in the market, and with the runaway success of the iPad in 2010, apps are going to be a strong source of market growth for the tech sector. In addition, mobile phone technology continues to improve and tablet technology looks to continue showing well in market views.
In the medical community, tablets are being seen as genuine replacements for laptops. In addition, Apple is opening up an app store for its Macintosh products, enabling Mac users to have experiences that are similar to the iPhone App store and the iPad App store. With developers getting to keep 70 percent of the revenue from an app, there will be no shortage of developers eager build apps for the Mac series of computers. This puts Apple in a position to try to lure developers away from the Windows operating system, which has about 90 percent of the operating system market.
Cloud Security
With the widespread use of cloud technology, the security of the clouds will continue to grow. There are market estimates which place the value of the cloud security market at being in the neighborhood of $1.5 billion by 2015. The trend for cloud security is on the rise.
Social Media
Social media marketing trends indicate that emails and social are going to fuse together. This can be seen with Facebook's new "instant email" features, which seem to combine aspects of instant messaging with emails and texting. With more companies adopting social media marketing, the trend for integrating personal and business will most likely continue to grow.
Location Marketing
Another marketing trend that is gaining in usage is location-based marketing. This is marketing that is specifically designed to track and market to consumers based on where they are located. In addition, as people sign in to sites, such as Facebook Places, more location information is going to be available to marketers, who will be using that information to both target potential customers, as well as enhance the user experience.
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